ES jewelry was a project aimed to create a brand that incorporates a cultural heritage and to convey natural elements with classy features.
PROJECT
ES Jewelry is a brand packaging project. The brand was focused on cultural representation and highlighting its values of nature, individuality, and authenticity.
Mission Statement
Empower, educate and adore all women with designs that bring confidence and uniqueness.
Vision Statement
ES’ vision is to empower all women and preserve and incorporate the brave inspiring historical female figures into our design to be a brand that is authentic and inclusive.
TASK
I wanted to think differently about the jewelry packaging and stay in the traditional concept but also wanted the packing to have a surprise element for our clients by incorporating a design that hides the obvious jewelry shape.
PACKAGING
ES Jewelry packaging combines traditional concept but also offers a surprise element for the clients by incorporating a design that hides the obvious jewelry shape.
CORE THEMES
Culture
Nature (Earth/Seasons)
Richness
Empowerment
ILLUSTRATION
One of the elements that I wanted to continuously emphasize during the project was consistent brand identity.
I wanted the design iteration to be rich and colorful so to represent the diverse clientele.
colour palette
The brand has a rich color palette to include elements from all seasons but also to represent excitement, power and strength.
TARGET AUDIENCE
The target audience is all women between the ages of 25 to 45.
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